Working the nine to five shifts can be stressful and taxing. Following strict rules, taking orders and having to do tasks you are uninterested in doing is every individual’s worst living nightmare. Every young person dreams of the day they are able to give it all up and take back their own lives. Fortunately, unlike in the past, you do not have to wait until you have reached retirement age to quit the rat race. Starting your own home based business is now as easy as having a great business idea and following it up by opening up a facebook page for your business. Leaving the rat race is a big decision and yet, it isn’t as big a risk as you might think. Today, home based businesses are thriving, with proprietors making better money than a nine to five job pays and having well deserved time to spend on themselves and their families.
The consumer market of the twenty first century
The consumer market today is very different than it was a decade ago with the younger generation becoming more aware and conscious of the food and products they consume. Young adults today are mindful of the severe abuse that takes place within the meat and dairy industries, the hormones pumped into pumped into farm animals, animal testing, chemical and preservative laced processed food marketed by big corporates, the dangers of animal products and non-organic food products. Thus, the twenty first century has given birth to a new generation of conscious consumers.
If you enjoy baking, a great business option is to start an online vegan brownie bakery. Baking vegan products has great potential because you will be primarily marketing your product to a very niche market that traditional bakeries are yet to market to. Additionally, non vegans too will be open to having your product because it is different from what is usually sold. Fortunately, thanks to social media, you will not need to invest a capital in starting an online bakery. You will however, need to experiment with a few recipes and tweak them to make them your own. Once you have perfected a recipe and worked on a number of variations such as flavours and potion sizes, you are ready to start the process of marketing your bakery.
First you will need to bake samples of each product variation that you hope to market and have a photographer friend take some creative pictures for you. Remember, great pictures sell. Next you will need to come up with a creative name for your bakery. The name you pick should be short, catchy and easy to remember. Open up a Facebook page, Twitter account and Instagram account for your bakery, upload your pictures with creative names for each product along with the price of each product. When deciding on your price, make sure you allocate money for every little cost you are likely to incur. Think about the little things like electricity for baking, packaging, label printing and transportation.
Start printing a small number of eye catching flyers with pictures, product details and pricing for potential customers that are not social media savvy that you can distribute around your immediate location. When you are printing your flyers, make sure you have your label printing done at the same time in order to reduce your costs.
It is not essential to spend large amounts of money on packaging as you may make your own boxes. Purchase sheets of cheap but brightly coloured board, watch one of the many videos available about making handmade gift boxes and start working. Once your boxes are ready, you may paste your labels on them and wrap the box with a brightly coloured ribbon of a contrasting colour to your board. When choosing the colours of your ribbon and board, remember that these colours are likely to be associated with your brand, therefore, choose wisely.
Once your flyers, boxes and social media pages are ready, you can go ahead and start advertising your products to your immediate friends and family. Have a range of competitions on your pages during your first weeks of business asking your friends and family to share, repost and invite their own friends to like your page in exchange for free samples of your product. Your page is guaranteed to spread like wildfire and you are certain to get your first order within a few hours of publishing your social media pages.